SDGF26

38 The name, frappé, is French for “hit”, “struck”, or as applied to drinks like champagne and coffee, “iced”. The brand NESCAFÉ is Swiss, owing its existence and first syllable to Nestlé, Switzerland. The coffee is mostly African, with beans cultivated in the Ivory Coast. Yet NESCAFÉ FRAPPÉ is more Greek than, well, Greek coffee. The traditional brew, commonly described as “Greek” originated in the Middle East and is widely known as Turkish [...] But frappé, as recognized and adored in Greece, is a Greek-born and primarily Greek phenomenon inseparable from the country’s climate, character, and way of life. Since its invention in the city of Thessaloniki a half-century ago, frappé has seeped into themainstreamof contemporary Greek life. Not just a morning pick-me-up, an afternoon break, or a wet, cold answer to the dry, hot summer, it is nothing less than the modern Greek elixir. The legend goes that the occasion was the Thessaloniki International Fair in 1957. The sales representative of Nestlé products reportedly had no hot water available for his NESCAFÉ instant coffee demonstration. He grabbed a shaker meant for Nestlé’s Nesquik chocolate drink, filled it instead with NESCAFÉ instant coffee and cold water, and shook it vigorously. Not accounting for the burst of foam this would generate, this produced two outcomes – the staining of his business suit and the invention of the foamy concoction known as frappé . A frappé is nothing more complicated than instant coffee, sugar, and a small amount of cold water shaken vigorously to produce a thick foam, then poured over ice in a tall glass, and finally topped off withmilk or water. With regards to the instant coffee used, about 200 different types of NESCAFÉ are produced and tailored to regional preferences around the world. The Greeks assert that their version of NESCAFE INVENTED IN GREECE, CIRCA 1957 NESCAFÉ FRAPPE