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12 THE SHEPHERD • MARCH 2025 • SAINT SPYRIDON GREEK ORTHODOX CHURCH OF SAN DIEGO Saint Spyridon Greek Orthodox Church of San Diego • 3655 Park Blvd, San Diego, CA 92103 • 619.297.4165 BROCHURE AD SPECIFICATIONS: To accommodate the many different software programs and OS platforms, we have established a PDF workflow for receiving finished artwork for printed advertisements. PDF is a ubiquitous file format developed by Adobe Systems Inc, standing for “Portable Document Format.” A properly created PDF file preserves the original look of the document, no matter what type of computer or software was used to create it. Fonts, photos and graphic images appear exactly as they do in the original document. Our established advertising rates require digital PDF ad submission, which enable us to produce a quality product for our advertisers and meet the standards of quality printing. There are a number of ways to create a PDF file, but not all are suitable for high quality printing. Some are only suitable for internet use, while others are intended for printing a copy to a desktop printer. A PDF file that has been created properly for a printing press contains embedded fonts, high resolution images and vector graphics. One to produce your PDF is by using Adobe Acrobat with the “press quality” settings. PDF files created with online apps like Canva or by Microsoft products such as Word, Powerpoint, Publisher, etc., do not fully comply with commercial printing standards and may be rejected. Please submit your print ad in a vector-based, CMYK PDF with all fonts included, at 100% size (no scaling). If raster images are includ- ed in the PDF, please make sure that they are 300PPI or larger at actual size. Rasterized pure black text should be 600PPI or higher. Full page ads must include 1/8” bleed all around. Ads smaller than full page should not include any bleed. See available sizes on reverse side of this sheet. If you can only provide loose materials (hand-written content, typed text, photos to be scanned, business cards, etc), our creative director can create an ad for you according to your specifications and suggestions for a fee. You may also hire any other designer of your choice. Please note that, as with any other printed material, printed business cards or printed ads are not acceptable as ready-to-print artwork and must be professionally rebuilt for a fee. Submitting a business card digitally produced layout as a properly exported vector PDF (not a photo or scan) is acceptable and will not be assessed an additional fee. WEBSITE AD SPECIFICATIONS: • PIXEL SIZE / MAXIMUM FILE SIZE: Please call or email for details. • COLOR SPACE: RGB or Indexed Color. No CMYK allowed. • FILE FORMAT: PDF, JPEG, GIF, PNG, Animated GIF. No Flash. • LINKING: Please provide one URL you want your web ad to link to. You may also ask us to invoke an email link instead of a URL. If you don’t know what these specifications mean, or if you don’t have the software tools to meet them, please consult a professional designer or have our designer build the ad for you. Email for a quote. For additional information about ad specifications and graphics questions, email graphics@sdgreekfestival.com Digital Art Specifications & Guidelines CONTACT INFORMATION (MANDATORY) NAME _______________________________________________ COMPANY (if applicable) ________________________________ ADDRESS ____________________________________________ _____________________________________________________ PHONE ______________________________________________ EMAIL _______________________________________________ BROCHURE BUSINESS ADS ONLY: q Use the exact same ad from last year’s Brochure q I am providing a fully & properly designed ad layout * q I would like your designer to design my ad. Please contact me with a quote) * SPECIAL INSTRUCTIONS: _______________________________ _____________________________________________________ ____________________________________________________ (use additional sheet if necessary) CONGRATULATORY / COMMEMORATIVE MESSAGES ONLY: SPECIAL INSTRUCTIONS / MESSAGE TEXT: ________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ _____________________________________________________ (use additional sheet if necessary) * Important terms & conditions: Your signature below confirms that you understand and acknowledge the following: 1. Ad placement for Grand Sponsorship package excludes middle spread and back cover. New ads must be provided in a proper press-ready PDF format. Printed business cards and other already printed materials do not qualify as ready-to-publish artwork. Email graphics@sdgreekfestival.com for details. 2. Website ads must be provided in a proper format, otherwise ad design fee will apply. Email graphics@sdgreekfestival.com for details. 3. Audio announcements of grand sponsors will be performed at the best number of opportunities as allowed by the festival activities. 4. Grand sponsor signage will be provided by the festival. No sponsor-provided signage will be allowed. 5. All sponsorships are subject to final approval by the members of the Greek Festival Steering Committee who retain the right to reject any sponsorship for any reason. 6. Ad space and sponsorships will be reserved on a “first-come, first-served” basis and only upon receipt of full payment ; ad reservations via email or over the telephone without a filled out agreement will not be accepted. 7. Placement of ads is up to the discretion of the Brochure & Web Design and Production Staff. Requests for specific placement will be considered, but compliance is not guaranteed. As a festival sponsor, I have read and understood the above terms and conditions. I acknowledge that I am ultimately responsible for the accuracy of the information on my print / web ads and agree not to hold Saint Spyridon Greek Orthodox Church, its Greek Festival, its volunteers, or media production staff liable in the case of any errors appearing on my ads or messages. X ________________________________________________ Signature ________________________________________________ Title